Campaign Creative with Measurable Impact

A student-focused campaign designed to shift perception and increase engagement.

Client: University West London
Photographer: Joe McGorty
What I did: Campaign visual identity design, campaign lock up design, shoot art direction and production, poster design, social media assets
Role: Art Director (Independent)

This campaign was developed to reposition the university and connect more meaningfully with prospective students through a confident and human narrative. I led the creative direction, developing a clear visual and tonal approach that could work across multiple channels. The work balanced clarity with warmth, ensuring the message landed without feeling overly promotional.

Result: The campaign gained strong engagement and increased applications, demonstrating the impact of a considered, audience-led approach.