Visual Identity for Executive-level Events at Soho Farmhouse

Introducing bold, unexpected moments within a trusted brand framework.

Agency: HandsDown!
Client: Google
What I did: Visual identity design, lock-up design, creative direction, collateral design, de-cal design, motion creative direction, brand guideline design, experiential assets
Role: Creative Lead (Independent)

This work formed part of an ongoing programme of executive events held annually for a senior, high-profile audience. Each event required its own visual identity while remaining appropriate to both the brand and the setting. Working alongside the agency team, I developed event lock-ups and visual systems in response to the overarching creative direction. For the ‘Ways of Seeing’ event, the identity explored perception and viewpoint through abstract references, a deconstructible display typeface and unexpected uses of the extended colour palette. Clear design guidelines supported a consistent rollout across materials and touchpoints, allowing the work to feel bold and distinctive while remaining recognisably within brand.