Visual Identity for Executive Events at Soho Farmhouse

Introducing bold, unexpected moments within a trusted brand framework.

AGENCY: HANDSDOWN!
CLIENT: GOOGLE

The Google Executive Summit is an annual, exclusive event at Soho Farmhouse. Working with the Handsdown! team, I developed the event lock-up and visual design as part of a wider programme of Google events and activations.

For the Ways of Seeing themed summit, the work took a braver approach within Google’s brand framework. A display typeface was introduced that could be deconstructed and repurposed as graphic elements, allowing typography to play a more expressive role in the identity. Colour was drawn from Google’s extended palette, using unexpected tints of the familiar red and green to create something distinctive while remaining recognisably on brand.

I worked with the team to define clear design guidelines, supporting a consistent rollout across event materials and touchpoints.