Hello,

I’m an independent designer and art director with over 20 years’ experience across brands, publications and campaigns, including many years working agency-side in London.

I started in editorial design, and beautiful type and a well-composed spread still make me stop and look. That eye for story, structure and detail comes with me into everything I design, from visual identities and packaging to campaigns across print and digital.

Along the way, I’ve worked with M&S, John Lewis, Google, YouTube and English Heritage to name a few, as well as independent and emerging brands. Having worked in agencies, in-house and freelance, I know how much goes into getting a good idea out into the world.

I’m curious, collaborative and happiest getting stuck into a brief. I like asking questions, making sense of a challenge and finding that moment when the pieces click into place.

I also run ARCA STUDIO, my small design practice for creative businesses.

Seven years ago, I swapped London for Exeter. I work remotely from my home studio, but I’m happy to travel for meetings, shoots and time with the team. It’s always good to get around a table and talk things through.


"Emma not only brings creative value to the work we do - but she is also a powerful and engaging business partner"

LISA MAY CARROLL, OWNER, THE STORIES SOCIETY


My expertise:

EDITORIAL DESIGN
CREATIVE DIRECTION
VISUAL IDENTITY DESIGN
PACKAGING DESIGN
DIGITAL DESIGN

Sectors I work in:

FASHION
INTERIORS
KIDS
BEAUTY
TECH
EVENTS
SOLOPRENEURS
SUSTAINABILITY

Brands I’ve worked with:

COMMERCIAL //

JOHN LEWIS
MARKS AND SPENCER
GOOGLE
YOUTUBE
WHITE STUFF
THE FLIGHT CENTRE
COX & COX
SUPERDRUG
TED BAKER
ENGLISH HERITAGE

INDEPENDENT //

DOTTE
PACHACUTI
NURTURE BABY
SANCHO’s
FASHION REVOLUTION
CARELLA
THE INSIDE OUT COMMUNITY
PHOENIX STYLE