I bring over 20 years of design industry experience, having led creative projects for brands including M&S, John Lewis, Google, YouTube and English Heritage.

I also work independently creating strategic visual identities for groundbreaking start-ups and indie brands. Drawing on my extensive experience, I use well-honed strategies to develop brand narratives that not only look beautiful, but have creative depth and functionality.

As a creative leader, I love bringing talented people together to craft exceptional work, leaving everyone excited to collaborate again. I’m meticulous about ensuring all outputs stay true to brief, get delivered on time, and within budget.

Coming from an editorial background, magazines will always hold my heart and I use these skills to ensure storytelling and typographic expertise are brought to every project regardless of the subject matter.

Alongside my freelance work, I’ve founded ARCA a personal branding studio for creative service providers, where I build on my passion for empowering clients with the tools and confidence to apply the design work themselves beyond our time together.

Would you like to work with me?