Brand Guardianship for Financial Services Brand

Re-establishing brand clarity and consistency within a regulated UK context.

AGENCY: HANDSDOWN!
CLIENT: SILICON VALLEY BANK

This project focused on strengthening the application of an existing global brand across UK campaigns, where the identity had become diluted through inconsistent use over time. The challenge was to refresh and align outputs without reworking the core brand.

Working within established brand guidelines, I reviewed and refreshed existing campaign deliverables, bringing greater clarity, structure and consistency to how the brand was expressed. I oversaw the development of new assets, including campaign materials and video content, ensuring all outputs felt appropriate for the audience while remaining firmly on-brand.

By taking a considered, detail-led approach, the work helped reassert the brand’s presence in the UK market and established a clearer benchmark for future communications across channels.