Digital Brand Identity for the In-House Creative Network

Defining a clear and flexible identity to support a growing community of in-house creative leaders.

CLIENT: INSIDE OUT COMMUNITY

I worked with founders Emma Sexton and Sarah Halfpenny to develop a visual identity for the Inside Out Community, bringing together its growing network, initiatives and content within a single, coherent framework.

The identity is built around the idea of hidden treasures, reflecting the often overlooked value of in-house creative work. A folded, origami-inspired form sits at the heart of the system, supported by a considered typographic pairing and a rich but controlled colour palette.

Designed as a digital-first identity, the system flexes across platforms and touchpoints, providing a clear and adaptable foundation for future growth.