Digital First Brand Identity for a Creative Leadership Network

Defining a clear and flexible identity to support a growing community of in-house creative leaders.

Client: Inside Out Community
What I did: Visual identity design, roll-out design, canva brand-kit build and templates, brand guideline design, website design, report design
Role: Brand Designer & Consultant (Independent)

This project focused on creating a cohesive visual identity for a growing digital-first community supporting in-house creative leaders. The challenge was to bring together a range of initiatives and content under a single, flexible framework. Working with the founders, I developed an identity built around the idea of hidden value, using a folded, origami-inspired form as the core visual device. A considered typographic pairing and rich but controlled colour palette supported a confident, contemporary tone.The system was designed to flex across platforms and evolve over time, enabling the development of sub-brands including the awards programme while maintaining clarity and recognition.