Brand Refresh & Positioning for an Established Architectural Practice

A strategic and contemporary refresh for architectural practice, balancing quiet luxury with warmth and approachability.

CLIENT: BARC ARCHITECTS

This project refined Barc’s existing brand and repositioned the practice as the destination for high-end residential builds in the South West. Working alongside Marketing Director Louise Gregson Williams of Leap Thirty Two, we clarified the audience, price point and market position, with the aim of elevating the brand without losing clarity or consistency.

The creative direction focused on restraint and warmth, with a more editorial tone and a defined photographic approach that balanced reportage with hero imagery. Decisions were guided by how the brand would be used day to day, not how it performed in isolation.

I led the creative direction and oversaw rollout across digital and print, working with external partners to maintain consistency.

The result was a more confident, coherent brand that better supports the practice and its future growth.