A Strategic Brand Refresh for an Established Architectural Practice

A strategic and contemporary refresh for architectural practice, balancing quiet luxury with warmth and approachability.

CLIENT: BARC ARCHITECTS

This project centred on refining an existing brand to better reflect the practice’s audience, positioning and price point. The aim was to elevate the identity without losing clarity or approachability.

Working closely with a strategist, I helped reposition the practice as a destination for high-end residential projects in the South West. The creative direction leaned towards restraint and warmth, with a stronger editorial tone and a clearly defined photography approach.

I led the creative direction and oversaw rollout across digital and print, working with external partners to ensure consistency. The result was a more confident and coherent brand that better supported the business.