A Strategic Brand Refresh for an Established Architectural Practice

A strategic and contemporary refresh for architectural practice, balancing quiet luxury with warmth and approachability.

Client: Barc Architects
What I did: Brand refresh design, brand guideline design, asset creation, business stationery design, pitch deck template design, brochure design, website concept and creative direction for the build
Role: Brand Designer & Consultant (Independent)

This project centred on refining an existing brand to better reflect the practice’s audience and positioning.

Working closely with strategist Louise Gregson-Williams of Leap Thirty Two, I helped reposition the practice as a destination for high-end residential projects in the South West. The creative direction leaned towards warmth and softness, with a stronger editorial tone and a clearly defined photography approach.

I led the creative direction and oversaw rollout across digital and print, working with external partners to ensure consistency. The result was a more confident and coherent brand that better supported the business.