Beautiful branding made simple

A collection of limited-edition, semi-custom visual identities combining considered design with the flexibility to make each one your own.

Client: ARCA Studio
What I did: Creative direction, visual identity, monogram and logo design, social media templates, portfolio design
Role: Founder & Creative Director

As founder and Creative Director of ARCA Studio, I developed a series of semi-custom branding suites specifically for creative service providers, including photographers, art directors and independent designers looking for a distinctive, professional identity.

Each limited-edition suite is designed as a cohesive visual system, combining editorially inspired typography, monograms and logos with complementary marketing materials, from social media templates to portfolios and presentations.

Drawing on my background in editorial design, I created a collection of considered, design-led identities that could be tailored to each client's individual aesthetic without the investment required for a fully bespoke branding project.

Built in Canva, the suites were designed to be practical and accessible, giving creative professionals the flexibility to customise and manage their own branded communications while maintaining a consistent visual identity.