Brand Identity for a Design-Led Children’s Resale Platform

A playful brand identity for kids’ resale platform with a loyal, sustainability-minded following.

CLIENT: DOTTE

This project focused on creating a brand identity for an early entrant in the children’s resale space, aimed at slowing the pace of kids’ fashion and appealing to design-conscious, sustainability-minded parents.

Working closely with the founders over several years, I shaped and safeguarded the brand as it grew. The direction was bold and contemporary, underpinned by a clear narrative around circularity and a confident colour palette, rolled out across digital, social, investor and campaign touchpoints.

As the platform scaled and competitors emerged, the brand was refreshed alongside an app launch. The business went on to build a strong community, major retail partnerships and a highly rated digital product.

Rebrand and app design