Brand Ideation and Guardianship for Children’s Resale Platform

I developed a playful brand identity for a growing sustainably minded start-up.

Client: Dotte
What I did: Visual identity design, logo design, social media design, creative concepts, creative direction, website design, ad design, brand guardianship, brand refresh, investment deck design, digital product concept design and direction
Role: Brand Designer & Consultant (Independent)

This project focused on creating a brand identity for an early entrant in the children’s resale space, aimed at slowing the pace of kids’ fashion and appealing to design-conscious, sustainability-minded parents. Working closely with the founders over several years, I shaped and safeguarded the brand as it grew. The direction was bold and contemporary, underpinned by a clear narrative around circularity and a confident colour palette, rolled out across digital, social, investor and campaign touch-points.

Result: As the platform scaled and competitors emerged, the brand was refreshed alongside an app launch. The business went on to build a strong community, major retail partnerships and a highly rated digital product.

Rebrand and app design