Ted Baker x DFS Lookbook Print + Digital design

An elegant lookbook for the Ted Baker × DFS collaboration, across print and digital

Agency: Axon London
Client: DFS + Ted Baker
What I did: Editorial concepts, lookbook design, ebook design
Role: Designer (Agency)

I designed a contemporary lookbook for Ted Baker’s collaboration with DFS, translating the campaign’s look and feel into an editorial format. Working within the brand guidelines, I developed concepts for presentation to stakeholders, balancing campaign consistency with thoughtful typography, imagery and page flow.

Alongside the printed lookbook, I created an ebook adapted for different devices, incorporating additional video content and product details from the shoot.