Nurture Baby Mobile Brand Identity + Roll-out

An intelligent, playful identity for science-led baby products.

Client: Nurture
What I did: Visual identity, colour palette, pattern development, typography, instructional packaging
Role: Independent Designer

Nurture’s neuroscientist founders create design-led products to support brain development after birth. I worked with them to develop an identity that felt intelligent and stylish, with the character of an independent children’s brand.

An existing product illustration became the starting point. I expanded its shapes into a flexible pattern that, when cropped, suggested cells viewed through a microscope. A playful primary palette, balanced with softer tones, brought warmth and sophistication, while a simple logo and typography kept the identity clean.

I also developed a suite of instructional packaging, bringing the visual identity together with clear guidance on using the products.

Result: A distinctive brand identity and packaging system connecting Nurture’s scientific foundations with its design-led ambition.