Autumn & Christmas Campaign Art Direction

COX & COX

12 Jun

Written By ARCA

Maintaining visual continuity and seasonal relevance when brought in mid-process for Autumn and Christmas campaigns.

AGENCY: AXON LONDON
CLIENT: COX & COX
PHOTOGRAPHY: EMMA LEE

I stepped in to take over art direction at a critical point, leading the visual direction for the brand’s Autumn and Christmas campaigns. The priority was to maintain continuity with the existing aesthetic while delivering work that felt timely and seasonally relevant.

Working closely with the in-house team, I planned and directed the shoot, focusing on detail and consistency across props, lighting and composition. The result was a set of images that integrated seamlessly with the brand’s established visual language, capturing the warmth and character the audience expects while subtly refreshing the seasonal story.