Companion Piece for a Groundbreaking Garden

 

Translating the garden concept into a practical, take-home editorial piece for the RHS Chelsea Flower Show.

CLIENT: FASHION REVOLUTION

Fashion Revolution showcased their very own garden at the world-famous RHS Chelsea Flower Show. Inspired by the fundamental role of plants in fashion as dyes, fibres, floral motifs and botanical folklore, garden designer Lottie Delamain created a textile-inspired garden solely featuring plants that can be used to make or dye our clothes.

Working closely with Lottie, I designed a functional editorial piece that explained the story of the garden while serving a clear, practical purpose. The piece unfolds into a colour wheel, mapping the plants in the garden to the dyes they produce, allowing visitors to understand and use the information beyond the show itself.

ARCA

A DESIGN + BRANDING STUDIO FOR CREATIVE SERVICE BUSINESSES

https://www.thisisarca.com
Previous
Previous

Autumn & Christmas Campaign Art Direction

Next
Next

Editorial Pitch & Concept Development for Christmas Gift Guide