Packaging Suite for Cult Sustainable Fashion Brand

A considered, low-impact packaging system designed to elevate the customer journey while staying true to the brand’s ethical values.

CLIENT: SANCHO’S

Sancho’s is a sustainability-led fashion retailer known for its carefully curated edit of slow and ethical brands. This project focused on translating that considered in-store experience into an online unboxing moment that felt reflective of the quality and price point of the products.

The challenge was to create a sense of value and care while working within the constraints of simple, eco-friendly packaging. Rather than relying on additional materials, the emphasis was placed on clarity and consistency using restrained design, elevated language and a cohesive brand tone to enhance the experience.

This approach allowed the unboxing to feel thoughtful and premium while remaining fully aligned with the brand’s environmental principles.