Carella Luxury Knitwear Brand Identity

An elegant, playful identity built around friendship and a shared creative venture.

Client: Carella
What I did: Visual identity, brand concept, application across brand materials
Role: Independent Designer

Best friends and business partners Nicky and Kate approached me to create an identity that reflected their partnership: elegant, playful and personal to them.

I developed a concept around a thread that loops into a symbol of friendship. This became the foundation of the identity, weaving through the brand materials to connect the two founders and the products they created.

Result: A cohesive identity with a personal story at its heart and a flexible graphic thread running through every application.