Art Direction for Sound in the City Video

Turning Everyday City Sound into Considered Behaviour.

Client: TFL
Agency: We are Sunday
What I did: Art direction, storyboarding, creative direction, pitching and presenting concepts to clients, briefing studios
Role: Art Director (agency)

We partnered with Bewilder Animation Studio to design an animated video that reframes noise in the urban environment not as an inevitable nuisance, but as something that can be shaped by simple changes in behaviour. I led the scripting and look and feel concepts with our editor to ensure the narrative captured every point TfL wanted to communicate: the daily layer of sounds in city life, the impact of noise on people’s experience, and how small, thoughtful actions can make public spaces feel calmer and more considerate.

Result: The result is an approachable, visually engaging piece that translates a complex behaviour change challenge into a clear in a visually engaging way