Brand Development & Roll-out Across the Iconic Charity

Embedding a newly defined brand across a vast and varied organisation.

Client: English Heritage
What I did: Brand strategy, graphic design, packaging design, campaign concepts and roll-out, creative direction, digital design, pitching and presenting concepts to cross-functional teams
Role: Senior Creative (in-house)

This work focused on embedding a newly defined brand across the complex and wide-ranging organisation, spanning heritage sites, retail, food, campaigns and corporate communications. The challenge was to introduce clarity and energy while respecting the scale, sensitivity and diversity of the brand. I worked across brand development and multi-channel campaigns, applying the identity consistently while allowing for flexibility across very different contexts. This included developing brand guidelines, expanding the colour system, introducing a new pattern language and bringing greater cohesion to campaigns, packaging, signage and corporate literature.

Result: The result was a more confident and usable brand system that could support both serious, authoritative content and more expressive, visitor-facing applications.

“Your incredible talent, injection of energy and strategic thinking has had a huge impact.”

Ruth Gallagher, Senior Brand Manager, English Heritage