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DIRECTION

Defining visual tone and guiding teams from initial moodboards and concepts through to delivery.
Systems that are creative, flexible and practical, whether creating something new or evolving an existing brand.
Ideated and rolled out consistently across channels and touchpoints.
Magazines, lookbooks and brand publications, from early concepts and layout systems through to finished artwork.
Across websites, social and video, designed to work seamlessly with the wider brand.
Design that balances retail impact with eco-conscious choices around materials and layout.

MEGAN ANDERS, HEAD OF BRAND AND CONTENT, ENGLISH HERITAGE

I’m a designer first, grounded in craft and always leading the first creative approach in brand, visual, and digital design.
Taking time to understand what’s really needed, asking the right questions and exploring options before settling on a direction that feels clear and confident.
A strong eye for layout, typography and detail, guiding decisions about what feels right for a brand and its audience.
Working comfortably with teams and partners, valuing open conversation and keeping the process clear, straightforward and productive.
Getting to know a brand’s world and context, taking care with detail and consistency and helping it evolve in ways that feel true to its identity.
Pushing ideas forward when it adds value, aiming for work that feels confident and distinctive while remaining appropriate and practical.