A design director shaped by editorial thinking & craft.

I’m an experienced creative with over 20 years in the design industry, helping organisations communicate visually, from direction through to delivery. I started out in editorial design, which gave me a strong sense of story, structure and typography, and that way of thinking still underpins my work today, whether I’m developing a visual identity, launching a magazine, designing packaging, or guiding digital and campaign creative.

What I bring

Taking time to understand what’s really needed, asking the right questions and exploring options before settling on a direction that feels clear and confident.
A strong eye for layout, typography and detail, guiding decisions about what feels right for a brand and its audience.
Working comfortably with teams and partners, valuing open conversation and keeping the process clear, straightforward and productive.
Getting to know a brand’s world and context, taking care with detail and consistency and helping it evolve in ways that feel true to its identity.
Pushing ideas forward when it adds value, aiming for work that feels confident and distinctive while remaining appropriate and practical.

What I do

I work across the full breadth of brand and communication design, moving comfortably between strategic direction to hands-on design and decision-making.

Magazines, lookbooks and brand publications, from early concepts and layout systems through to finished artwork.
Systems that are creative, flexible and practical, whether creating something new or evolving an existing brand.
Across websites, social and video, designed to work seamlessly with the wider brand.
Design that balances retail impact with eco-conscious choices around materials and layout.
Ideated and rolled out consistently across channels and touchpoints.
Defining visual tone and guiding work from initial moodboards and concepts through to delivery.